I don’t wish to have the event overly commercial but the bills still need to be paid. I’m looking at various ways of getting sponsorship. One way is to have one overall sponsor to cover all costs, these would be: Pay for the room, MC, DJ, trophies, catering, printing, postage, advertising, web design, hotel accomodation, video intros. Given that, I will not allow it to be called “The Microoogle Irish Blog Awards” but what about “The Irish Blog Awards sponsored by Microoogle” if there was going to be just one sponsor?What are peoples opinion of that?
The other option like last year is to have sponsors for each category. Last year each category sponsor paid 50 euros and the money was handed directly to the category winner. It was said to me that people were really just interested in a trophy and the money did not matter as much. Were that the case then the money taken from each category sponsor could be used to pay all other costs. I would still like the Best Blog winner to get a trophy and also get a prize.
To run a good event will cost around â‚¬6k-7k and to run a great event would cost â‚¬9- â‚¬10k. Crazy money isn’t it? That’s a lot of money for a single sponsor who would naturally consider they have some input on how the show is run but they really won’t have much input at all. There’ll be around 20 categories this year so category sponsorship would range from â‚¬350 to â‚¬500. Would you think I’d get that many sponsors at that price?
The usual stuff comes into play with sponsorship in that sponsors want to get bang for their buck: I had one sponsor last year wanting posters, banners at the event and asking me to fill in a sheet outlining how many mentions on the night from the podium they’d get. Asking for way too much in my view.